Showing posts with label cloth buisness spotlight. Show all posts
Showing posts with label cloth buisness spotlight. Show all posts

Tuesday, March 7, 2017

There are a few simple ways to greatly improve your next business trip, and one is gaining elite status.


If you want to get the most out of your business trips, elite status perks significantly improve your traveling experience and, consequently, your productivity. While perks vary from airline to airline, they often include a faster line to your security checkpoint, complimentary access to airport lounges, priority boarding and more comfortable seating. You can also save money with free checked bags, in-flight Wi-Fi and meals.How can you score those coveted elite status perks? You have a few options available.


1. Earn It the Old Fashioned Way

Flying enough with one airline to reach an elite status tier is the simple way. If you’re traveling weekly or going on cross-country trips often, this method actually isn’t that difficult. For example, you could reach American Airline’s Platinum tier by traveling 50,000 miles or 60 segments annually.

Taking a status challenge accelerates the process. You pay a small fee to the airline, and then you can earn your way into elite status tiers by traveling a certain mile minimum within the challenge period. American Airlines charges a $200 fee to challenge for its Platinum tier, and you then have 90 days to travel at least 12,500 miles.

The problem with this method is that booking all those flights gets expensive, especially considering you only earn elite-qualifying miles (EQMs) when you pay with cash, not reward points or frequent flyer miles. Shooting for those elite status tiers may be worth it if you travel often or have a few trips coming up and can take a status challenge. Otherwise, it’s not the best option from a value perspective.

2. Use an Airline’s Business Credit Card

An easier way to get travel perks with an airline is applying for one of the airline’s business credit cards. Common perks that accompany these credit cards include one or more free checked bags, free access to that airline’s airport lounges, and discounts on in-flight services. You’ll also be earning frequent flyer miles with that airline on every purchase, so if your business spends enough, it’s easy to get free flights by placing all your business expenses onto your credit card.

Many airline credit cards also earn you a set number of EQMs when you spend enough. The Platinum Delta SkyMiles Business Credit Card earns you 5,000 EQMs for spending $1,000 in the first 3 months, and another 10,000 EQMs for spending $25,000 within the calendar year. Delta’s Silver status tier requires 25,000 miles, so by earning those 15,000 EQMs, you’d only need to travel an additional 10,000 miles to reach elite status.

If you occasionally travel for business and you have monthly business expenses of $2,500 or more, an airline credit card can bridge that miles gap and get you into an elite status tier. Even if you don’t get in, the benefits of an airline credit card still entitle you to some of the same benefits you’d have in an elite status tier.

3. Book First-Class Tickets with Travel Rewards

One of the biggest benefits of reaching elite status with an airline is the opportunity for complimentary upgrades, but you can always just book a first-class ticket yourself. The key to purchasing is a first-class ticket is doing so with travel rewards, not cash.

It’s always better to pay using rewards, but that’s especially true for first-class tickets, as you’ll get much better redemption value out of your rewards. Flying first class can cost three or four times as much as flying economy when you pay cash. Using rewards, the difference is much lower. The standard cost for domestic round-trip economy tickets is 25,000 miles, compared to 50,000 for first class. Point costs vary depending on the airline and the route, but you can find out exactly how many points you need for economy and business class with a reward travel service.

You can use an airline credit card for this, or another business credit card with a flexible rewards program. Two of the premier business credit cards on the market for travel rewards are the American Express Business Platinum Card and the Chase Ink Business Preferred Credit Card. The former comes with airport lounge access, while the latter earns triple reward points on several common expense categories. The American Express Rewards program and the Chase Ultimate Rewards program each have multiple airline transfer partners, which is helpful if you don’t always travel with the same airline.
Finding the Right Strategy

For the vast majority of business travelers, the most effective way to get elite status perks is by focusing on travel rewards instead of chasing status tiers. With the right business credit card and a first-class ticket booked using your miles, you’ll get all the same perks a traveler in an elite status tier would have. You’re also using rewards earned through business purchases, instead of spending money on flights to get those EQMs. The key is to analyze your spending patterns and travel habits to find the method that’s right for you.

Wednesday, March 1, 2017

When Starting A New Business One Of The Most Important Things You Need To Do Is To Get Noticed.



To get your brand out there, you need to present your business differently than your competition does," he says. "My mentor - Sir Freddie Laker, the owner of Laker Airways - gave me similar advice in Virgin’s early days, and this eventually defined our marketing strategy, helping to make the Virgin brand internationally famous.

"When we launched Virgin Atlantic, we were entering an industry rife with big players. ‘Make sure you appear on the front page and not the back pages,’ Sir Freddie told me. ‘You are going to have to get out there and sell yourself. Make a fool of yourself — whatever it takes. Otherwise you won’t survive.’" Over the years, the Virgin Group founder took this advice to heart. Creating various spectacles to draw attention to Virgin Atlantic – including floating an airship with a sign saying “BA can’t get it up” above the London Eye and flew a “UFO” over the capital in the early hours of April Fools’ Day.
"Over more than 40 years, the Virgin team has launched hundreds of companies worldwide, and I’ve
done some outrageously fun and entertaining things in the name of marketing our products and services," he says. "I donned a wedding dress to launch Virgin Brides; drove a tank down Fifth Avenue in New York to launch Virgin Cola; jumped off the roof of the Palms Hotel and Casino to celebrate the first Virgin America flight to Las Vegas; maneuverered an amphibious car across the English Channel to mark Virgin Atlantic’s 20th anniversary; and drank champagne while rappelling down the side of a new Spaceport air hanger for Virgin Galactic." Virgin aren’t the only ones to have used inventive marketing to get themselves noticed though. As Richard notes, U2 put their album in the spotlight by giving free copies to everyone with an iTunes account, Samsung was behind Ellen Degeneres’ famous selfie at the Oscars, Taco Bell outraged and entertained by placing an ad in The New York Times proclaiming "Taco Bell buys the Liberty Bell", and Burger King released the "Left-Handed Whopper".

So how do you come up with an idea that would put your business in the spotlight? Here’s Richard’s advice:

"Ask yourself: Why did you start your business? What is it that sets your products and services apart from the rest? What would you ultimately like to achieve?
"Once you have that down on paper, brainstorm some fun and entertaining ways you can deliver your message. And don’t shy away from asking for help. You said you were born into a business-minded family - ask for their ideas and opinio

"If you run into naysayers, remind them that no matter how great your product or service is, no one will hear about it if you don’t attract attention - it’s that simple. So do something original. Do something your competitors have never thought of.
"Above all, remember that inventive marketing - and creativity in other areas of the business - is not just rewarding, but a lot of fun."

Sunday, February 26, 2017

What are the best paid tools for PPC?



If you’re running a PPC campaign for your online advertising campaign and are not getting enough conversions, try these 3 helpful tools that scrape in-depth data to build up your ongoing PPC campaign optimisation. These tools help you minimize your daily spending and maximize your audience’s reach.

Not optimising your campaign properly could end-up depleting your daily budget. It’s a prerequisite to understand the basic ideas of how paid search marketing works. We shared 6 of the basic campaign setups that would initially kick start your online advertising. Keyword research is the most crucial among the other sources in order to know exactly what your audiences are looking at. These 3 tools provide the most accurate and updated search volume data in search engine results pages (SERP) with regards to what users are searching for, based on an average monthly recorded algorithm.


If you’re running a PPC campaign for your online advertising campaign and are not getting enough conversions, try these 3 helpful tools that scrape in-depth data to build up your ongoing PPC campaign optimisation. These tools help you minimize your daily spending and maximize your audience’s reach.


Not optimising your campaign properly could end-up depleting your daily budget. It’s a prerequisite to understand the basic ideas of how paid search marketing works. We shared 6 of the basic campaign setups that would initially kick start your online advertising. Keyword research is the most crucial among the other sources in order to know exactly what your audiences are looking at. These 3 tools provide the most accurate and updated search volume data in search engine results pages (SERP) with regards to what users are searching for, based on an average monthly recorded algorithm.


GOOGLE KEYWORD PLANNER



Google Keyword planner was formerly known as “Google Adwords Keyword tool”. It’s a free tool from Google Adwords that gives advertisers and SEO’s a chance to forecast, scrape and expand existing campaign keywords, and search new keywords for Google Adwords “Search Network” campaign advertising. Before you begin; sign in to your Adwords account at https://adwords.google.com/KeywordPlanner.





Find new keywords and get search volume data

This option helps you expand the list of keywords for your existing campaign. You can also combine keywords phrases, exact match or broad match keywords for your list.

These are the things you can do:


Search keywords
Get landing pages or website keywords data
Get search volume phrases and website category
Get keywords volume data and trends
Multiply your keywords list to get new keywords



SEMRUSH PRO


This tool is a one-stop-shop for all PPC and SEO insights data that you need. It straight away provides an instant daily live-update of website and keyword statistics whenever you start searching keywords or website in the search box. The user interface is easy to understand and navigate as it provides smooth and well-organized data insights. There are 114 search engines data built for specific countries e.g. United States, United Kingdom, Germany, France, Australia, etc.






31 data insights you get using Semrush:


Domain Overview
Desktop and Mobile Data Feed Statistics
Organic Search Data Traffic
Paid Search Data Traffic
Live and Daily Updated Data
Estimated Numbers of Backlinks
Display Advertising Percentage for Publishers and Advertisers
Organic Keyword Pie-graph
Top Organic Keywords Live Update
Main Organic Competitors
Competitive Positioning Map
Organic and Paid Daily Traffic Wave Comparison and Trends
Branded Search Estimated Traffic
Branded vs. Non-branded Pie-graph Comparison
Branded Traffic Trends
Live Updated Top Paid Keywords
Paid Position Distribution
Live Updated Main Paid Competitors
Paid Competitive Positioning Map
Live Updated Sample Ads
Backlinks ( anchor text and referring page URL)
Follow vs No-follow Pie-graph
Backlinks Type
Top Anchor Text
Referring Domains
Indexed Pages
Latest Publishers
Landing Pages
Sample Text Ads
Sample Media Ads
Video Advertising


All of the scraped data that corresponds to the insights listed above can be exported through Excel, CSV, CSV Semicolon or PDF file format.



GETTING STARTED WITH SEMRUSH PRO FOR PPC


To begin with your PPC analysis using Semrush, follow these steps:


Log in using your Semrush Pro account or either test it using a free account.
In the small box on the main interface, type-in your keyword, URL or domain to trace.
Once the data is generated, let’s say you’ve searched for the keyword “PPC” and set country to Australia, then check “paid search live-update and volume of competition”. For the keyword “PPC” it shows you the cost per click (CPC) is at $7.14, organic search volume at 1.9K and competition volume is at 0.38.

If you compare the results through Google ADwords keyword planner and set also country to Australia it will show you that the keyword “PPC” has an average monthly searches of 1k-10K with low competition and having a suggested bid of $8.26. Although both are very close in terms of results the main difference is Semrush provides a different insight format that gives users a more extensive idea so they can make their analysis more efficient.





Semrush is not just for PPC

There is still lots of room to build up your online advertising analysis using Semrush. Try to explore your ideas through their insights and be amazed with the results. When you actually compare the Semrush results to Google tools, it provides almost the same results.


SPYFU






Spyfu provides the most unique data you can find for your PPC research. The tool plans and pricing start at $79 per month with a basic account access that will enable you to search and trace 250 Business leads, 5000 Weekly Tracked keywords (weekly refresh). It also includes UK Data and 1 user login per account.


Here are other exciting details about their plans



Unlimited search results
Unlimited data exports
Unlimited domain overview
Top 10k list results

Spyfu provides only two search engine data built specifically for the UK and US. If you’re targeting these two markets, this tool is best to use for your PPC online strategy. It provides a huge variety of insights, graphs and comparison data that can also be exported to excel and PDF file. The user interface is relatively easy to navigate. These are the things your can find on the main user interface:


A small box for keyword
URL or domain to track
Recent activities
Other SEO and PPC in-depth tutorial articles that will help you understand their algorithms



GETTING STARTED WITH SPYFU FOR YOUR PPC ANALYSIS


Let’s say you’ve searched for the keyword “PPC”, begin your PPC data exploration using Spyfu. . Once the data is generated, you will see the following insights:


Keyword Overview – PPC
Profitable Related Keywords
Most Successful Advertisers and Their Best Ads
Ranking History
Inbound Link (Backlinks)
Organic Search and Ranking Analysis
Current AdsYou can export the results through PDF file. Check this Spyfu PDF file as a sample. Notice on the image below that those listed above automatically create a tab for you to check all results.