Not optimising your campaign properly could end-up depleting your daily budget. It’s a prerequisite to understand the basic ideas of how paid search marketing works. We shared 6 of the basic campaign setups that would initially kick start your online advertising. Keyword research is the most crucial among the other sources in order to know exactly what your audiences are looking at. These 3 tools provide the most accurate and updated search volume data in search engine results pages (SERP) with regards to what users are searching for, based on an average monthly recorded algorithm.
If you’re running a PPC campaign for your online advertising campaign and are not getting enough conversions, try these 3 helpful tools that scrape in-depth data to build up your ongoing PPC campaign optimisation. These tools help you minimize your daily spending and maximize your audience’s reach.
Not optimising your campaign properly could end-up depleting your daily budget. It’s a prerequisite to understand the basic ideas of how paid search marketing works. We shared 6 of the basic campaign setups that would initially kick start your online advertising. Keyword research is the most crucial among the other sources in order to know exactly what your audiences are looking at. These 3 tools provide the most accurate and updated search volume data in search engine results pages (SERP) with regards to what users are searching for, based on an average monthly recorded algorithm.
GOOGLE KEYWORD PLANNER
Google Keyword planner was formerly known as “Google Adwords Keyword tool”. It’s a free tool from Google Adwords that gives advertisers and SEO’s a chance to forecast, scrape and expand existing campaign keywords, and search new keywords for Google Adwords “Search Network” campaign advertising. Before you begin; sign in to your Adwords account at https://adwords.google.com/KeywordPlanner.
Find new keywords and get search volume data
This option helps you expand the list of keywords for your existing campaign. You can also combine keywords phrases, exact match or broad match keywords for your list.
These are the things you can do:
Search keywords
Get landing pages or website keywords data
Get search volume phrases and website category
Get keywords volume data and trends
Multiply your keywords list to get new keywords
SEMRUSH PRO
This tool is a one-stop-shop for all PPC and SEO insights data that you need. It straight away provides an instant daily live-update of website and keyword statistics whenever you start searching keywords or website in the search box. The user interface is easy to understand and navigate as it provides smooth and well-organized data insights. There are 114 search engines data built for specific countries e.g. United States, United Kingdom, Germany, France, Australia, etc.
31 data insights you get using Semrush:
Domain Overview
Desktop and Mobile Data Feed Statistics
Organic Search Data Traffic
Paid Search Data Traffic
Live and Daily Updated Data
Estimated Numbers of Backlinks
Display Advertising Percentage for Publishers and Advertisers
Organic Keyword Pie-graph
Top Organic Keywords Live Update
Main Organic Competitors
Competitive Positioning Map
Organic and Paid Daily Traffic Wave Comparison and Trends
Branded Search Estimated Traffic
Branded vs. Non-branded Pie-graph Comparison
Branded Traffic Trends
Live Updated Top Paid Keywords
Paid Position Distribution
Live Updated Main Paid Competitors
Paid Competitive Positioning Map
Live Updated Sample Ads
Backlinks ( anchor text and referring page URL)
Follow vs No-follow Pie-graph
Backlinks Type
Top Anchor Text
Referring Domains
Indexed Pages
Latest Publishers
Landing Pages
Sample Text Ads
Sample Media Ads
Video Advertising
All of the scraped data that corresponds to the insights listed above can be exported through Excel, CSV, CSV Semicolon or PDF file format.
GETTING STARTED WITH SEMRUSH PRO FOR PPC
To begin with your PPC analysis using Semrush, follow these steps:
Log in using your Semrush Pro account or either test it using a free account.
In the small box on the main interface, type-in your keyword, URL or domain to trace.
Once the data is generated, let’s say you’ve searched for the keyword “PPC” and set country to Australia, then check “paid search live-update and volume of competition”. For the keyword “PPC” it shows you the cost per click (CPC) is at $7.14, organic search volume at 1.9K and competition volume is at 0.38.
If you compare the results through Google ADwords keyword planner and set also country to Australia it will show you that the keyword “PPC” has an average monthly searches of 1k-10K with low competition and having a suggested bid of $8.26. Although both are very close in terms of results the main difference is Semrush provides a different insight format that gives users a more extensive idea so they can make their analysis more efficient.
Semrush is not just for PPC
There is still lots of room to build up your online advertising analysis using Semrush. Try to explore your ideas through their insights and be amazed with the results. When you actually compare the Semrush results to Google tools, it provides almost the same results.
SPYFU
Spyfu provides the most unique data you can find for your PPC research. The tool plans and pricing start at $79 per month with a basic account access that will enable you to search and trace 250 Business leads, 5000 Weekly Tracked keywords (weekly refresh). It also includes UK Data and 1 user login per account.
Here are other exciting details about their plans
Unlimited search results
Unlimited data exports
Unlimited domain overview
Top 10k list results
Spyfu provides only two search engine data built specifically for the UK and US. If you’re targeting these two markets, this tool is best to use for your PPC online strategy. It provides a huge variety of insights, graphs and comparison data that can also be exported to excel and PDF file. The user interface is relatively easy to navigate. These are the things your can find on the main user interface:
A small box for keyword
URL or domain to track
Recent activities
Other SEO and PPC in-depth tutorial articles that will help you understand their algorithms
GETTING STARTED WITH SPYFU FOR YOUR PPC ANALYSIS
Let’s say you’ve searched for the keyword “PPC”, begin your PPC data exploration using Spyfu. . Once the data is generated, you will see the following insights:
Keyword Overview – PPC
Profitable Related Keywords
Most Successful Advertisers and Their Best Ads
Ranking History
Inbound Link (Backlinks)
Organic Search and Ranking Analysis
Current AdsYou can export the results through PDF file. Check this Spyfu PDF file as a sample. Notice on the image below that those listed above automatically create a tab for you to check all results.
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