KBS Coatings - Cloth Business In a Spotlight
Wednesday, August 23, 2017
Duterte inaugurates first Filipino solar panel factory
MANILA – President Rodrigo Duterte inaugurated the first Filipino factory for solar panels, toouted to herald the Philippines’ entry into the big players’ league in global renewable energy.
The Solar Philippines Factory will make solar panels more accessible to everyday Filipinos, according to statement from the company.
The inauguration of the factory comes as solar panel (for example: GOAL ZERO NOMAD 7 ) costs have fallen 90% over the last 10 years, and 50% in the last 3 years alone, prompting countries like China and India to source the majority of their new power requirements from renewables, noted solar Philippines. It cited Bloomberg estimates that 86% of planned coal plants globally will be canceled, given the new economics of solar prices. President Duterte, who graced the opening, himself told reporters that “Solar is becoming cheaper now, it used to be very expensive, now the price is diving.”
In his speech, President Duterte noted: “The establishment of this state-of-the-art facility in Sto. Tomas, Batangas, is timely and relevant as we address increasing demand for renewable energy. It is high time that we begin to establish local solar power.”
“We in government will continue to support the development of renewable energy,” Duterte said, adding that “I look forward to the realization of your company’s goal to be the largest exporter of solar panels.”
Solar Philippines CEO Leandro Leviste for his part said, “This factory has enabled us to generate the lowest cost power in the history of the Philippines.” The firm had made a recent offer to replace many planned fossil fuel plants with 5000 MW of solar farms. “Filipinos can save 30% on electricity. The average family paying 3000 pesos will see their bill decrease to 2000 pesos a month, and now with the latest batteries, entire towns can use solar energy for 24-hours a day.”
At the event, Solar Philippines also announced its new initiative to help communities with poor electric service to form their own “Solar Power Associations” and avail of low-cost 24/7 power. “We don’t measure our success in terms of profits or revenues, but our contribution towards the development of the Philippines. This factory will create 50,000 jobs, from manufacturing to installation, and show the world that Filipino ingenuity is second to none,” Leviste added.
Solar Philippines entered solar manufacturing after SunPower, a US solar company, shut down two of its factories in the Philippines. Since then, Solar Philippines has hired Filipinos experienced in manufacturing solar panels in line with international standards and certifications.
Solar Philippines owns the factory, and is partnering with Chinese companies to manufacture solar panels for export to the US and Europe. The company has also begun selling panels to local distributors, and solar systems to homes and businesses on installment at zero upfront cost.
The Solar Philippines Factory utilizes state-of-the-art technology and the highest quality materials. It will produce 800 MW in 2018, greater than the solar production capacity of the entire United States, making the Philippines a global leader in solar panel manufacturing.
“Around the world, consumers are going solar because they see the renewable energy revolution has already arrived. We are optimistic that not only will Filipinos think the same, but also soon see that the Philippines can become the leader in this global energy transition,” Leviste said.
Wednesday, June 14, 2017
Amazon Fire Stick review
Amazon Fire Stick with Kodi isn’t meant to function as the company’s top-of-the-point streamer (that name is reserved for that 4K-furnished Amazon Fire Stick with Kodi), but because you’re purchasing a budget loading stick that doesn’t suggest you must tolerate a slow software and meager collection of programs.
On those two points, fortunately, the new Amazon Fire Stick fully loaded is mostly a success. Its interface (including its style search) is very sharp and rapid, and it enables entry to most of the apps you’d need on a regular basis.
But even though the fundamentals are below for a solid streaming unit, it’s a tad too unpredictable to become the ideal budget streamer. It’s got a lot of applications, but omits the main loading assistance Today Television, although its speech search is superior, it’s incapable of research across every software on the market.
It’s a frustrating machine because when it acts as you need it to it’s nearly sleek, but these irritating inconsistencies will get in the manner.
Design
If you’ve applied an Amazon Fire Stick jailbroken with Kodi previously then you know what to anticipate in a real sensation from your new unit.
The stick itself steps 85.9 x 30.0 x 12.6mm, and it is designed to put directly into an HDMI interface about the back of one's TV.
Amazon’s hardware can be a little larger than a normal HDMI cable, consequently while in the likely occasion that it’s too bulky to select straight into the HDMI interface, Amazon also includes a short man-to-female HDMI cable to aid it to fit.
Privately of the stay can be a micro USB slot for driving the device. If you’ve got a newer Television then there’s an excellent likelihood it’ll possess a USB port around the back for driving such products, but if not Amazon also contains an electric adaptor within the package, as well as the supplied USB wire, must be greater than long enough to achieve your power strip.
Internally these devices have seen a bit of an update over the previous generation of Amazon Fire Stick jailbroken for sale. Its Wifi has been improved from 802.11n to the faster 802.11ac standard, which will allow information to load as quickly that you can. Its Computer has jumped from the dual-core to a quad-core, Dolby help has got to 5.1, and also the Wireless variation has gone up from 3.0 to 4.1.
However, the one spec you’re more likely to care probably the most about, solution, has seen no change between the previous-generation of the Amazon Fire Stick unlocked and also this one. It’s still a 1080p, non-HDR streaming stay, despite Google’s Chromecast Ultra indicating that the dongle form-factor has the capacity to handle 4K just great. If you like a streamer that’s in a position to handle 4K together with the Amazon brand on it, then you’re planning to have to choose the more premium Amazon Fire Stick free channels.
The remote is where we find the biggest change with this particular edition of the Amazon Fire Stick Kodi. Underneath six links are the identical as to the previous distant, as is the four-way navigation pad allowing you to understand the device’s menus.
What are modified will be the addition of a voice-control switch, which you hold down to call Alexa, which in theory makes up for that ease of the rural by enabling you to search for the exact display that you want and never have to sort using an on-screen keyboard.
Yet in exercise its performance is restricted, something we’ll get into more inside the performance segment below.
You might also need the choice of utilizing the Amazon Fire Stick hack remote on a smart system, which includes the main benefit of giving an on-screen keyboard that’s considerably faster than utilizing the rural to sort. Annoyingly, however, this keyboard is restricted to apps which use Amazon’s own keyboard.
Which means that for an app like BBC I player, that has its own keyboard constructed into the application, you won’t be capable of make use of the app’s on-screen keyboard – alternatively you’ll be required to laboriously navigate the keyboard on your television screen utilize the rural.
The choice of apps, in Britain at the least, is pretty reasonable. Catch up services from all the key broadcasters are present (including UKTV), as are Netflix and Amazon Prime Instant Video (naturally). The one significant omission from a UK viewpoint Is Currently TV, which will be all that stops the Amazon Fire Stick fully loaded from having a complete selection of application.
For customers in the USA, you'll find much more possibilities like Hulu, Throw Television, and DISHis new PLATE Currently assistance that lets you supply content out of your Hopper to your Amazon Fire Stick fully loaded wherever you are in the world.
On those two points, fortunately, the new Amazon Fire Stick fully loaded is mostly a success. Its interface (including its style search) is very sharp and rapid, and it enables entry to most of the apps you’d need on a regular basis.
But even though the fundamentals are below for a solid streaming unit, it’s a tad too unpredictable to become the ideal budget streamer. It’s got a lot of applications, but omits the main loading assistance Today Television, although its speech search is superior, it’s incapable of research across every software on the market.
It’s a frustrating machine because when it acts as you need it to it’s nearly sleek, but these irritating inconsistencies will get in the manner.
Design
If you’ve applied an Amazon Fire Stick jailbroken with Kodi previously then you know what to anticipate in a real sensation from your new unit.
The stick itself steps 85.9 x 30.0 x 12.6mm, and it is designed to put directly into an HDMI interface about the back of one's TV.
Amazon’s hardware can be a little larger than a normal HDMI cable, consequently while in the likely occasion that it’s too bulky to select straight into the HDMI interface, Amazon also includes a short man-to-female HDMI cable to aid it to fit.
Privately of the stay can be a micro USB slot for driving the device. If you’ve got a newer Television then there’s an excellent likelihood it’ll possess a USB port around the back for driving such products, but if not Amazon also contains an electric adaptor within the package, as well as the supplied USB wire, must be greater than long enough to achieve your power strip.
Internally these devices have seen a bit of an update over the previous generation of Amazon Fire Stick jailbroken for sale. Its Wifi has been improved from 802.11n to the faster 802.11ac standard, which will allow information to load as quickly that you can. Its Computer has jumped from the dual-core to a quad-core, Dolby help has got to 5.1, and also the Wireless variation has gone up from 3.0 to 4.1.
However, the one spec you’re more likely to care probably the most about, solution, has seen no change between the previous-generation of the Amazon Fire Stick unlocked and also this one. It’s still a 1080p, non-HDR streaming stay, despite Google’s Chromecast Ultra indicating that the dongle form-factor has the capacity to handle 4K just great. If you like a streamer that’s in a position to handle 4K together with the Amazon brand on it, then you’re planning to have to choose the more premium Amazon Fire Stick free channels.
The remote is where we find the biggest change with this particular edition of the Amazon Fire Stick Kodi. Underneath six links are the identical as to the previous distant, as is the four-way navigation pad allowing you to understand the device’s menus.
What are modified will be the addition of a voice-control switch, which you hold down to call Alexa, which in theory makes up for that ease of the rural by enabling you to search for the exact display that you want and never have to sort using an on-screen keyboard.
Yet in exercise its performance is restricted, something we’ll get into more inside the performance segment below.
You might also need the choice of utilizing the Amazon Fire Stick hack remote on a smart system, which includes the main benefit of giving an on-screen keyboard that’s considerably faster than utilizing the rural to sort. Annoyingly, however, this keyboard is restricted to apps which use Amazon’s own keyboard.
Which means that for an app like BBC I player, that has its own keyboard constructed into the application, you won’t be capable of make use of the app’s on-screen keyboard – alternatively you’ll be required to laboriously navigate the keyboard on your television screen utilize the rural.
The choice of apps, in Britain at the least, is pretty reasonable. Catch up services from all the key broadcasters are present (including UKTV), as are Netflix and Amazon Prime Instant Video (naturally). The one significant omission from a UK viewpoint Is Currently TV, which will be all that stops the Amazon Fire Stick fully loaded from having a complete selection of application.
For customers in the USA, you'll find much more possibilities like Hulu, Throw Television, and DISHis new PLATE Currently assistance that lets you supply content out of your Hopper to your Amazon Fire Stick fully loaded wherever you are in the world.
Tuesday, May 9, 2017
Can’t-Miss Gobbler Hotspots For Trail Cameras
Spring is a happening time of year. The weather turns nice, grass needs cutting, kids have a hectic sport’s schedule, you’ve got plenty of chores to do, on top of your duties for your day job. Oh yeah, and turkeys are gobbling their red heads off. Even though you don’t want to admit it, you know in the back of your mind that you’ll only have a couple, maybe a few fleeting moments of time to squeeze a morning or an afternoon hunt into the schedule. Don’t waste those valuable, precious moments that you’ve bartered the love of your life for. Use technology to stay in the game.
Moultrie now offers a cellular modem for your trail camera. The MOULTRIE M-888
connects to a Moultrie game camera and transmits new photos to an online server, which you can access with your smart phone via a free app or by logging on to MoultrieMobile.com. This technology allows you to stay in the game even when you can’t take the time to check memory cards. Here’s our top picks for choosing camera locations for “Boss” gobblers.
Food Plots
Those same food plots that you spent last summer manicuring for deer season are one of the hottest draws for spring turkeys. In the early season, prior to green up, food sources are severely depleted and turkeys will flock to these cultivated food sources to take advantage of the readily available energy foods like: winter wheat, oats, cereal rye, brassicas, and clover.
Walk food plots looking for turkey tracks and more importantly, turkey droppings. Lots of droppings indicate turkeys are spending a lot of time feeding. Be sure to place the camera in an area of the plot that has the most turkey sign. Always try to face the camera to the north so the sun won’t cause glare on your photos. If you hunt in an area with agricultural fields of winter-wheat, then walk the edges looking for the same sign. Once you do find sign, concentrate your camera efforts in that spot. Once you begin to receive photos from the Moultrie Mobile system, you can change your camera’s settings — via smart phone — for any fine tuning. You can change from photos to videos with the click of the button. Or you could click time-lapse mode, to pattern turkey feeding times, allowing you to safely slip into a brushed-in blind before lunch is served.
Strut Zones
If you want a surefire way to tag a boss gobbler then find his strut zone. Gobblers will strut in front of hens when they are with their harams, but a mature gobbler will retreat or move to one of his preferred strut zones late in morning and throughout the middle of the day when hens go to nest. This is a form of advertising to attract any lonely hens that are out looking to be breed. A gobbler will spend a considerable amount of time at his favorite strut zone and many times will show up at or near the same time of day each day.
There are several places to look for strut zones. If you have a smooth dirt or gravel road passing through a food plot or feeding area, this makes the ideal strut zone for show-off gobblers. Another place to look is on top of man-made pond damns. These long, flat, mowed areas offer a perfect runway strip for a gobbler to strut his stuff. Long stretches of dirt or gravel roads through mature pine and oak forests are also hotspots. Often, a gobbler will seek these locations out right after fly-down in the morning and just before fly-up in the evening. Regardless of the type of road, look for “drag” marks in the dirt, gravel and sand. It will resemble long claw-looking marks in the dirt. These scratch marks are from the bottom of the gobbler’s wing feathers as he presses them hard into the ground while strutting. If you locate an area with a lot of these, and especially if they appear to be going in a semi-circle, then you’ve found an area where a gobbler has recently been strutting. Place cameras looking down these roadways where you find the most strut marks.
Moultrie Mobile allows you to tag images for quick and easy storage. If you locate several mature gobblers, then name each one and tag each image with its namesake. This will keep specific gobblers and locations together instead of in disarray. No self-respecting turkey hunter would share his best intel with another hunter, but the Moultrie app allows you to share photos and videos on social channels, too. Use #moultriecam for a chance to be featured on Moultrie’s Facebook and Instagram accounts.
Update to the latest trail camera technology so that you can spend more time setting up your trophy poses instead of your visual-surveillance network.
Monday, March 20, 2017
Guest Post: A Quilt With a Soul
I believe handmade quilts have a soul. It may be the quilter's soul that becomes a part of the quilt or it may be the quilt developing its own soul. But I do believe handmade quilts have a soul. Why? Because handmade quilts capture our attention and they speak to us. As a quilter, I know I share a part of my personality and being with each of my handmade quilts. I am sure other quilters also share themselves with their handmade quilts. When a quilter engages themselves in their handmade quilts, their handmade quilts develop a personality. When this occurs, the quilt develops a soul.
The personality in a quilt can be defined by color or by interest. What do I mean by interest? It is a quilt that demands your interest or captures your eye. It does this by causing you stop and take notice. For the purpose of this article, I have chosen "generate an interest in the eye of the viewer" to define the soul in a quilt. When I find an interesting quilt it speaks to me in several levels: block design, color options, or even its history. The Jane Stickle quilt "generates an interest in my eye".
What made this quilt so interesting to me? The history of the quilt first captured my attention. I love history and I particularly love to read about people making an impact on their world. MS Stickle's quilt made an impact on me and the quilt world. If you are not familiar with the Jane Stickle quilt, I recommend you purchase the "Dear Jane" book by Brenda Papadakis. I consider it a must read.
Reading the book "Dear Jane", I realized the quilt was found in an attic in St Louis, MO. Louis, MO (my home town). I was hooked immediately. As I read further I realized that a woman of modest means designed and created a quilt that is known round the world over 100 years after its creation. It is probable, thanks to MS Papadakis, that every quilter in the world has heard of Jane Stickle or the "Dear Jane" quilt, or better yet, belongs to a "Dear Jane" club. Basically, we know very little about Jane Stickle. We know she was an ordinary woman of modest means. We know she was married and that we have found no records of her having children. And we know she was not a wealthy woman. I would call her... a plain Jane. Yet she created a quilt that is known all over the world. The quilt makes me question: was she active in a home town quilt guild or quilting bee? Did she exhibit handmade quilts for sale in local fairs? What inspired Jane Stickle to make this quilt? She signed the quilt "Jane Stickle 1863 War Time". Why did she sign it? In a time, when it is rare for handmade quilts to be signed, Jane Stickle signed and dated her quilt. What significance do the words "War Time" mean? Maybe she made it for a loved one who was at war. Maybe it was created to keep her mind off the stress of war.
As I view this quilt, my eye is caught examining each block design. There are 225 blocks in the quilt. Not one block is replicated. I do not believe any of these blocks are found in any other handmade quilts for sale of the period. Did she design each block or take ideas from other handmade quilts? What was her inspiration? In 1863, quilt block patterns were not common. It is phenomenal for one person to design 225 blocks. The block size of the Jane Stickle quilt is only 4 ½ x 4 ½ inches. Why was she compelled to do so many blocks and so small in nature. How did she cut such small pieces? Ms Stickle signed the quilt: 5602 pieces. The number of pieces is another wonder. As before mentioned, handmade quilts of that era do not record the number of pieces in the quilt. I can only imagine how long it took to cut, organize, and assemble 5602 piece. Maybe she had help cutting 5602 pieces. The scissors in the 1860's can not have made the task easy. Even in 2010, cutting 5602 pieces is a fete.
As with humans handmade quilts breathe. They demonstrate character, personality, and a soul. They embrace us every time we touch, feel, or see them. The Jane Stickle quilt is only one quilt embracing my soul. Have you experienced the soul of a quilt? I hope you have.
Tuesday, March 7, 2017
There are a few simple ways to greatly improve your next business trip, and one is gaining elite status.
If you want to get the most out of your business trips, elite status perks significantly improve your traveling experience and, consequently, your productivity. While perks vary from airline to airline, they often include a faster line to your security checkpoint, complimentary access to airport lounges, priority boarding and more comfortable seating. You can also save money with free checked bags, in-flight Wi-Fi and meals.How can you score those coveted elite status perks? You have a few options available.
1. Earn It the Old Fashioned Way
Flying enough with one airline to reach an elite status tier is the simple way. If you’re traveling weekly or going on cross-country trips often, this method actually isn’t that difficult. For example, you could reach American Airline’s Platinum tier by traveling 50,000 miles or 60 segments annually.
Taking a status challenge accelerates the process. You pay a small fee to the airline, and then you can earn your way into elite status tiers by traveling a certain mile minimum within the challenge period. American Airlines charges a $200 fee to challenge for its Platinum tier, and you then have 90 days to travel at least 12,500 miles.
The problem with this method is that booking all those flights gets expensive, especially considering you only earn elite-qualifying miles (EQMs) when you pay with cash, not reward points or frequent flyer miles. Shooting for those elite status tiers may be worth it if you travel often or have a few trips coming up and can take a status challenge. Otherwise, it’s not the best option from a value perspective.
Flying enough with one airline to reach an elite status tier is the simple way. If you’re traveling weekly or going on cross-country trips often, this method actually isn’t that difficult. For example, you could reach American Airline’s Platinum tier by traveling 50,000 miles or 60 segments annually.
Taking a status challenge accelerates the process. You pay a small fee to the airline, and then you can earn your way into elite status tiers by traveling a certain mile minimum within the challenge period. American Airlines charges a $200 fee to challenge for its Platinum tier, and you then have 90 days to travel at least 12,500 miles.
The problem with this method is that booking all those flights gets expensive, especially considering you only earn elite-qualifying miles (EQMs) when you pay with cash, not reward points or frequent flyer miles. Shooting for those elite status tiers may be worth it if you travel often or have a few trips coming up and can take a status challenge. Otherwise, it’s not the best option from a value perspective.
2. Use an Airline’s Business Credit Card
An easier way to get travel perks with an airline is applying for one of the airline’s business credit cards. Common perks that accompany these credit cards include one or more free checked bags, free access to that airline’s airport lounges, and discounts on in-flight services. You’ll also be earning frequent flyer miles with that airline on every purchase, so if your business spends enough, it’s easy to get free flights by placing all your business expenses onto your credit card.
Many airline credit cards also earn you a set number of EQMs when you spend enough. The Platinum Delta SkyMiles Business Credit Card earns you 5,000 EQMs for spending $1,000 in the first 3 months, and another 10,000 EQMs for spending $25,000 within the calendar year. Delta’s Silver status tier requires 25,000 miles, so by earning those 15,000 EQMs, you’d only need to travel an additional 10,000 miles to reach elite status.
If you occasionally travel for business and you have monthly business expenses of $2,500 or more, an airline credit card can bridge that miles gap and get you into an elite status tier. Even if you don’t get in, the benefits of an airline credit card still entitle you to some of the same benefits you’d have in an elite status tier.
3. Book First-Class Tickets with Travel Rewards
One of the biggest benefits of reaching elite status with an airline is the opportunity for complimentary upgrades, but you can always just book a first-class ticket yourself. The key to purchasing is a first-class ticket is doing so with travel rewards, not cash.
It’s always better to pay using rewards, but that’s especially true for first-class tickets, as you’ll get much better redemption value out of your rewards. Flying first class can cost three or four times as much as flying economy when you pay cash. Using rewards, the difference is much lower. The standard cost for domestic round-trip economy tickets is 25,000 miles, compared to 50,000 for first class. Point costs vary depending on the airline and the route, but you can find out exactly how many points you need for economy and business class with a reward travel service.
You can use an airline credit card for this, or another business credit card with a flexible rewards program. Two of the premier business credit cards on the market for travel rewards are the American Express Business Platinum Card and the Chase Ink Business Preferred Credit Card. The former comes with airport lounge access, while the latter earns triple reward points on several common expense categories. The American Express Rewards program and the Chase Ultimate Rewards program each have multiple airline transfer partners, which is helpful if you don’t always travel with the same airline.
Finding the Right Strategy
For the vast majority of business travelers, the most effective way to get elite status perks is by focusing on travel rewards instead of chasing status tiers. With the right business credit card and a first-class ticket booked using your miles, you’ll get all the same perks a traveler in an elite status tier would have. You’re also using rewards earned through business purchases, instead of spending money on flights to get those EQMs. The key is to analyze your spending patterns and travel habits to find the method that’s right for you.
Wednesday, March 1, 2017
When Starting A New Business One Of The Most Important Things You Need To Do Is To Get Noticed.
To get your brand out there, you need to present your business differently than your competition does," he says. "My mentor - Sir Freddie Laker, the owner of Laker Airways - gave me similar advice in Virgin’s early days, and this eventually defined our marketing strategy, helping to make the Virgin brand internationally famous.
"When we launched Virgin Atlantic, we were entering an industry rife with big players. ‘Make sure you appear on the front page and not the back pages,’ Sir Freddie told me. ‘You are going to have to get out there and sell yourself. Make a fool of yourself — whatever it takes. Otherwise you won’t survive.’" Over the years, the Virgin Group founder took this advice to heart. Creating various spectacles to draw attention to Virgin Atlantic – including floating an airship with a sign saying “BA can’t get it up” above the London Eye and flew a “UFO” over the capital in the early hours of April Fools’ Day.
"Over more than 40 years, the Virgin team has launched hundreds of companies worldwide, and I’ve
done some outrageously fun and entertaining things in the name of marketing our products and services," he says. "I donned a wedding dress to launch Virgin Brides; drove a tank down Fifth Avenue in New York to launch Virgin Cola; jumped off the roof of the Palms Hotel and Casino to celebrate the first Virgin America flight to Las Vegas; maneuverered an amphibious car across the English Channel to mark Virgin Atlantic’s 20th anniversary; and drank champagne while rappelling down the side of a new Spaceport air hanger for Virgin Galactic." Virgin aren’t the only ones to have used inventive marketing to get themselves noticed though. As Richard notes, U2 put their album in the spotlight by giving free copies to everyone with an iTunes account, Samsung was behind Ellen Degeneres’ famous selfie at the Oscars, Taco Bell outraged and entertained by placing an ad in The New York Times proclaiming "Taco Bell buys the Liberty Bell", and Burger King released the "Left-Handed Whopper".
So how do you come up with an idea that would put your business in the spotlight? Here’s Richard’s advice:
"Ask yourself: Why did you start your business? What is it that sets your products and services apart from the rest? What would you ultimately like to achieve?
"Once you have that down on paper, brainstorm some fun and entertaining ways you can deliver your message. And don’t shy away from asking for help. You said you were born into a business-minded family - ask for their ideas and opinio
"If you run into naysayers, remind them that no matter how great your product or service is, no one will hear about it if you don’t attract attention - it’s that simple. So do something original. Do something your competitors have never thought of.
"Above all, remember that inventive marketing - and creativity in other areas of the business - is not just rewarding, but a lot of fun."
Sunday, February 26, 2017
What are the best paid tools for PPC?
Not optimising your campaign properly could end-up depleting your daily budget. It’s a prerequisite to understand the basic ideas of how paid search marketing works. We shared 6 of the basic campaign setups that would initially kick start your online advertising. Keyword research is the most crucial among the other sources in order to know exactly what your audiences are looking at. These 3 tools provide the most accurate and updated search volume data in search engine results pages (SERP) with regards to what users are searching for, based on an average monthly recorded algorithm.
If you’re running a PPC campaign for your online advertising campaign and are not getting enough conversions, try these 3 helpful tools that scrape in-depth data to build up your ongoing PPC campaign optimisation. These tools help you minimize your daily spending and maximize your audience’s reach.
Not optimising your campaign properly could end-up depleting your daily budget. It’s a prerequisite to understand the basic ideas of how paid search marketing works. We shared 6 of the basic campaign setups that would initially kick start your online advertising. Keyword research is the most crucial among the other sources in order to know exactly what your audiences are looking at. These 3 tools provide the most accurate and updated search volume data in search engine results pages (SERP) with regards to what users are searching for, based on an average monthly recorded algorithm.
GOOGLE KEYWORD PLANNER
Google Keyword planner was formerly known as “Google Adwords Keyword tool”. It’s a free tool from Google Adwords that gives advertisers and SEO’s a chance to forecast, scrape and expand existing campaign keywords, and search new keywords for Google Adwords “Search Network” campaign advertising. Before you begin; sign in to your Adwords account at https://adwords.google.com/KeywordPlanner.
Find new keywords and get search volume data
This option helps you expand the list of keywords for your existing campaign. You can also combine keywords phrases, exact match or broad match keywords for your list.
These are the things you can do:
Search keywords
Get landing pages or website keywords data
Get search volume phrases and website category
Get keywords volume data and trends
Multiply your keywords list to get new keywords
SEMRUSH PRO
This tool is a one-stop-shop for all PPC and SEO insights data that you need. It straight away provides an instant daily live-update of website and keyword statistics whenever you start searching keywords or website in the search box. The user interface is easy to understand and navigate as it provides smooth and well-organized data insights. There are 114 search engines data built for specific countries e.g. United States, United Kingdom, Germany, France, Australia, etc.
31 data insights you get using Semrush:
Domain Overview
Desktop and Mobile Data Feed Statistics
Organic Search Data Traffic
Paid Search Data Traffic
Live and Daily Updated Data
Estimated Numbers of Backlinks
Display Advertising Percentage for Publishers and Advertisers
Organic Keyword Pie-graph
Top Organic Keywords Live Update
Main Organic Competitors
Competitive Positioning Map
Organic and Paid Daily Traffic Wave Comparison and Trends
Branded Search Estimated Traffic
Branded vs. Non-branded Pie-graph Comparison
Branded Traffic Trends
Live Updated Top Paid Keywords
Paid Position Distribution
Live Updated Main Paid Competitors
Paid Competitive Positioning Map
Live Updated Sample Ads
Backlinks ( anchor text and referring page URL)
Follow vs No-follow Pie-graph
Backlinks Type
Top Anchor Text
Referring Domains
Indexed Pages
Latest Publishers
Landing Pages
Sample Text Ads
Sample Media Ads
Video Advertising
All of the scraped data that corresponds to the insights listed above can be exported through Excel, CSV, CSV Semicolon or PDF file format.
GETTING STARTED WITH SEMRUSH PRO FOR PPC
To begin with your PPC analysis using Semrush, follow these steps:
Log in using your Semrush Pro account or either test it using a free account.
In the small box on the main interface, type-in your keyword, URL or domain to trace.
Once the data is generated, let’s say you’ve searched for the keyword “PPC” and set country to Australia, then check “paid search live-update and volume of competition”. For the keyword “PPC” it shows you the cost per click (CPC) is at $7.14, organic search volume at 1.9K and competition volume is at 0.38.
If you compare the results through Google ADwords keyword planner and set also country to Australia it will show you that the keyword “PPC” has an average monthly searches of 1k-10K with low competition and having a suggested bid of $8.26. Although both are very close in terms of results the main difference is Semrush provides a different insight format that gives users a more extensive idea so they can make their analysis more efficient.
Semrush is not just for PPC
There is still lots of room to build up your online advertising analysis using Semrush. Try to explore your ideas through their insights and be amazed with the results. When you actually compare the Semrush results to Google tools, it provides almost the same results.
SPYFU
Spyfu provides the most unique data you can find for your PPC research. The tool plans and pricing start at $79 per month with a basic account access that will enable you to search and trace 250 Business leads, 5000 Weekly Tracked keywords (weekly refresh). It also includes UK Data and 1 user login per account.
Here are other exciting details about their plans
Unlimited search results
Unlimited data exports
Unlimited domain overview
Top 10k list results
Spyfu provides only two search engine data built specifically for the UK and US. If you’re targeting these two markets, this tool is best to use for your PPC online strategy. It provides a huge variety of insights, graphs and comparison data that can also be exported to excel and PDF file. The user interface is relatively easy to navigate. These are the things your can find on the main user interface:
A small box for keyword
URL or domain to track
Recent activities
Other SEO and PPC in-depth tutorial articles that will help you understand their algorithms
GETTING STARTED WITH SPYFU FOR YOUR PPC ANALYSIS
Let’s say you’ve searched for the keyword “PPC”, begin your PPC data exploration using Spyfu. . Once the data is generated, you will see the following insights:
Keyword Overview – PPC
Profitable Related Keywords
Most Successful Advertisers and Their Best Ads
Ranking History
Inbound Link (Backlinks)
Organic Search and Ranking Analysis
Current AdsYou can export the results through PDF file. Check this Spyfu PDF file as a sample. Notice on the image below that those listed above automatically create a tab for you to check all results.
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